In 2005, the Clovis Police Department with the assistance of Watson Motor Company began the Cop's And Kid's Christmas program.  The program was created to take underprivileged children who would not have a Christmas otherwise shopping at a local store.  Through donations from the community a $100.00 gift card is given to the child and accompanied by a Police Officer while they shop for gifts.

The first year of the program 20 children were taken shopping as we raised $2,000.00.  Many of the officers who participated in the program enjoyed the experience so much they volunteered for each year there after.  The second and third year of the program we have been able to raise more than $10,000 and take over 100 children shopping.  The last two years we have had volunteers from Cannon AFB, Curry County Sheriff's Office, Adult Probation and Parole, NM State Police and the 9th Judicial District Attorney's Office.

The program has grown and with the help of Elliot Marketing, KTQM, Watson Motor Company and other local businesses. Many law enforcement officer's have braved the cold weather and stood outside asking for donations in the "Dollars For Donuts" money raising campaign through the years.